Are your hair strands feeling a little weak, frayed and dry? If so, you may be experiencing the damaging effects of heat styling, colour treatments and frequent chemical services. The good news is, there are plenty of products out there designed to help improve the condition of your strands, including Redken’s new Acidic Bonding Concentrate collection. The powerful bonding-care range features a shampoo, two conditioners (one richer and one lighter for fine hair), an intensive treatment and a leave-in conditioner and protection spray, all formulated with an advanced formula that works to strengthen your strands while reducing breakage.
This ultra-rich shampoo is a sulfate-free formula that cleanses, while also nourishing your hair with an advanced blend of ingredients that includes Citric Acid, a powerful alpha hydroxy acid that helps reinforce and improve the strength of damaged strands. It also protects against color fade and heat damage, thanks to a built-in Bonding Care Complex that restores the weakened bonds of your strands, leaving them looking healthy and strong.
The second step in your redken acidic bonding shampoo routine is the Intensive Treatment, which can be applied to your strands before you lather up with the shampoo. You may wonder why you need to apply a fortifying treatment before you lather up, but the truth is that your strands are up to 50 percent more fragile when they’re wet, so if you don’t give them some extra TLC, they’ll be more susceptible to breakage and damage.
This is where the Redken Acidic Bonding Concentrate Intensive Treatment really shines. Not only does it fortify weakened strands and boost their strength, but the built-in Bonding Care Complex helps defend against the negative effects of salon bleach, color services, heat styling tools and even water by rebalancing your mane’s natural pH level to a more healthy state. The result? Healthier-looking and stronger strands that can resist up to a full year of visible damage.
This is the perfect rinse-out conditioner for all hair types and textures, but especially if you have fine or thin strands that can easily get weighed down with heavier formulas. This creamy conditioner provides the same deep conditioning benefits as the Intensive Treatment, but with a light and refreshing finish that won’t weigh down your strands or make them feel greasy. Simply comb a dime-sized amount of the conditioner through your strands when you’re in the shower, and then rinse. You can also use this as a leave-in treatment or protection spray by applying it to your strands, concentrating on the mid-lengths and ends. You can either blow-dry or let your strands air-dry, depending on your preferences.
